Our Story
Rune Collective was founded in the high desert of Central Oregon, shaped by a love for wide open spaces and time well spent outside. Influenced by roots on the Southern California coast, our hats blend adventure with everyday comfort.
Made for days outside - wherever you’re headed next, Rune Collective has you covered.
The Brand
Our name draws inspiration from ancient runes—powerful symbols that have carried meaningful messages throughout history. Rune Collective is built around two key runes: the Ingwaz, symbolizing new beginnings and endless possibilities, and the Raidho, representing journeys and adventure. Together, these symbols tell our story—headwear thoughtfully crafted to accompany you wherever life leads.
The Ingwaz
At the heart of Rune Collective is the Ingwaz rune—a symbol of new beginnings, growth, and endless possibilities. Featured prominently in our logo and on every piece we create, it’s a constant reminder that each day brings fresh starts, new adventures, and limitless opportunities
The Raidho
Another core element of our brand is the Raidho rune—a symbol representing the journey, exploration, and adventure. We stitch our own unique take on this rune onto the side of every hat as a reminder that life's all about the paths you take and the stories you create along the way.
