Privacy policy

Privacy Policy

Effective Date: July 30, 2025
Last Updated: July 30, 2025

Rune Collective operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), in order to provide you with a curated shopping experience. Rune Collective is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you. This does not include anonymized or de-identified data. Depending on your interaction with our Services, we may collect:

  • Contact Details: Name, billing and shipping address, phone number, and email address.
  • Financial Information: Credit/debit card details, payment confirmation, transaction details.
  • Account Information: Username, password, preferences, and settings.
  • Transaction History: Items viewed, added to cart, purchased, returned, or exchanged.
  • Communications: Customer support inquiries and messages you send us.
  • Device & Usage Data: Device type, browser, IP address, unique identifiers, and interaction logs with our website.

2. Sources of Personal Information

  • Directly from you (account creation, orders, messages).
  • Automatically via cookies and tracking technologies.
  • From service providers and partners (e.g., payment processors, shipping carriers).
  • From affiliates or marketing partners.

3. How We Use Your Personal Information

  • Provide & Improve Services: Process orders, payments, returns, manage accounts, arrange shipping, and personalize your experience.
  • Marketing & Advertising: Send marketing emails/SMS (with consent), show ads based on your activity, and offer promotions.
  • Security & Fraud Prevention: Authenticate accounts, detect suspicious activity, and protect against fraud.
  • Communications: Respond to inquiries, provide customer support, and send service-related updates.
  • Legal Compliance: Meet legal obligations, respond to lawful requests, and enforce our terms.

4. How We Disclose Personal Information

We may share your personal information with:

  • Shopify: Our e-commerce platform (Shopify Privacy Policy).
  • Service Providers: Payment processors, shipping carriers, cloud storage providers, analytics tools.
  • Marketing Partners: For advertising purposes, where permitted by law (you can opt out—see Your Privacy Rights).
  • Legal & Safety: As required by law, court order, or to protect our rights.
  • Business Transactions: In connection with mergers, acquisitions, or restructuring.

5. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to operate and improve its services. You can manage data rights related to Shopify’s processing via the Shopify Privacy Portal.

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Keep your cart contents between visits,
  • Remember preferences,
  • Track analytics and improve the site, and
  • Show relevant ads.

You can manage cookies in your browser settings. If you use Shopify’s cookie banner, your preferences set there will apply on our site.

7. SMS Abandoned Cart Messages

We only send cart reminder messages via SMS if you have explicitly opted in to receive marketing texts. Standard messaging rates apply. You may opt out at any time by replying STOP.

8. Children’s Data

The Services are not intended for children under the age of majority in your jurisdiction, and we do not knowingly collect their personal information. If you believe we have collected such data, contact us at contact@runecollective.com for deletion.

9. Security & Retention

We use reasonable measures to secure your personal information, but no method is 100% secure. We retain information only as long as necessary to provide services, comply with legal obligations, or resolve disputes.

10. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you,
  • Request correction or deletion,
  • Receive a copy (data portability),
  • Opt out of the sale or sharing of personal information, and
  • Opt out of targeted advertising.

You can exercise these rights by emailing contact@runecollective.com. If you maintain an account with us, you may also manage certain preferences in your account settings.

If you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, subject to applicable law we will treat this as a request to opt out for the device and browser you use. Learn more about GPC at globalprivacycontrol.org.

You can also manage privacy requests for data processed by Shopify via the Shopify Privacy Portal.

11. International Transfers

Your data may be transferred to, stored in, or processed in countries other than your own, including the United States. Where required, we use safeguards such as the EU Standard Contractual Clauses.

12. Third-Party Links

Our site may link to other websites. We are not responsible for their privacy practices. Review their policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted here with an updated “Last Updated” date. Material changes will be communicated via email or site notice.

14. Contact

Rune Collective
Email: contact@runecollective.com
Address: 5441 S MACADAM AVE STE N, Portland, OR 97239